"The Walking Dead" is a fabulously gory and entertaining show. On its fourth season and running, the show has created an entire franchise, a loyal following and a handful of branch-off enterprises.
The show, originally a comic for adults, was adopted for television in 2010. Shortly after, in 2011, producers created "The Talking Dead" hosted by Chris Hardwick.
The talk show is entirely conversation based, which may sound boring, but was actually a genius move on the part of AMC.
The show allows viewers to call in and ask questions, Tweet questions and comments and answer polls online.
On several occasions, this show has dominated Twitter with trending hashtags and blown up the social media world.
AMC drew in dedicated viewers in the most effective way possible: by creating a two-way model of conversation. Viewers are flattered into obsessed fandom and producers are driving up their viewership.
What better form of digital promotion?
In addition to the show, the franchise now includes online games on Facebook, console games for XBox and PlayStation 4 and even websites where viewers can create "zombie-proofed" Hyundai vehicles and applications where you can turn yourself into a gruesome zombie.
AMC took a gamble on adding a horror-genre show, but skilled promotion has powered it to a top spot and a fan-favorite among cult television shows.
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