For many, the interests lie not in the game itself, but in the breaks in between. Americans love Super Bowl commercials.
As viewership skyrockets year after year, advertisers know that the big game is some of the most valuable retail they can buy all year. That is, if they can afford it, since a 30-second ad costs about $4 million dollars. However, the big businesses still roll out the cash for Super Bowl fame.
Having a spot during the game was enough to boost a business. In an evolution of its own, a Super Bowl commercial has become far more, thanks to the internet.
Recently, advertisers and the NFL have pre-loaded their commercials to show online at various sites. On the Super Bowl website, viewers can watch commercials just for fun. Since when do we watch advertisements for fun?
A ranking system on the website gave each ad numerical rankings and a number of views.
What better real estate could an advertiser ask for? Not only did millions of viewers watch the commercials during the game and after when they aired, but they also averaged about 100,000 views online. That's broadcasting power.
Even after the game, views continued to rise. Websites asked for votes and comments, making the commercial portion of the game into a competition as well. USA Today even broke it down by winners for each quarter in their "Super Bowl Ad Meter."
Days later, the buzz continues.
It seems that, by giving viewers a choice, we have brought them back into the fold — voluntarily.
The best digital promotion is free-will and it seems the Super Bowl is getting that down to a science.
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