"Are you the one?"

"Are you the one?" is yet another MTV reality show with too much drama, fighting and sex. However, MTV has done something new to make viewers actually care about following this over-dramatic new show.

The show features 20 people: 10 men and 10 women, all in their early 20s. The catch is that each person has a "perfect match," so theoretically there are 10 perfect couples in the house. The matching is based on compatibility testing, interviews with family and friends and personality matching.

If the 10 perfect couples can find each other, they win $1 million dollars. If not, they walk away empty handed and without their "perfect match."

The show is one season long, with ten episodes to find the perfect matches.  Each episode, the couples send in one single couple to a "truth booth," which tells them if they are a match. They also pair the rest of the participants up and tell them how many matches are correct, but not which are right and which are wrong.

It sounds silly, but you'd be surprised how much it pulls you in. You watch couples come together, only to be ripped apart in the truth booth. Women steal men, men steal women, it gets dramatic. Throw in a few episodes where exes come reveal embarrassing secrets and you've got the typical MTV show.

I'd never have watched this show if it wasn't for my roommate, but here I am, pulled into the sexy, angsty show.

So where does the digital promotion come into play? The show offers viewers tantalizing secrets if they participate online, Tweet out to the producers, or take online polls to vote who should be sent to the "truth booth."

This sort of advertising gives the show an edge: it makes viewers care. When you watch you're turned into a detective. If you care enough, you can Tweet an "Are you the one?" message with specific hashtags and learn who a perfect match is before it is ever revealed on the show.

For now, we are about five episodes deep with only one perfect match. It's no "Walking Dead," but it does have its dramatic moments.

The show also offers inside interviews with cast members, links to music featured on the show. The website also has an "Are you the one?" Facebook application that will find the "perfect match" in your friend list.

For the dedicated viewers, this sort of promotion plasters their show all over Twitter, Facebook and other popular social media sites.

Maybe MTV hasn't improved their quality… but they have improved their promotion tactics rather effectively. Anyways, who isn't interested in fistfights, booze, attractive men and women and random one-night hookups?