If you can do this, UNICEF will reward your time by providing clean water to a child for one day.
Sounds day right? For some of us this is harder than you think. The task is quite simple and the reward is clearly worth the time. For UNICEF, this offer tries to show us just how silly our cell phone addiction really is.
I won't lie, running this program is a battery killer. Users start the timer in a browser and can't move the phone until they reach their desired time. However, what's five percent of your battery for a child in need?
Online the numbers are actually rather impressive: 4.5 years worth of clean water have been donated, at this exact second 872 people are taking the challenge, California has the top donations and the record time by one person is over 17,000 minutes of hands-off time.
When it comes down to it, the risk is zero and the reward means a lot. Even if you set the timer while in the middle of class, you donate five days worth of water.
How easy is that? How good does it make UNICEF look — pretty damn good in my opinion.
For a generation glued to our phones, this is the perfect way to create awareness and involvement.
So what am I doing now? Donating two days worth of water, just as I write this. Get out there.
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