Friday, March 7, 2014

Newsjacking at the Oscars



From getting pizzas delivered to taking a photo leading to the most popular Tweet ever, Ellen DeGeneres' stint as host of the Oscars was arguably the most successful yet.


Ellen's famous Tweet was later revealed to be a stunt to promote Samsung phones, but at the time, her involvement was brilliant.

She gathered several A-list celebs and had Bradley Cooper snap the shot.  The words accompanying her Tweet read: "If only Bradley Cooper's arms were longer."

Her single Tweet — rehearsed or not — gathered over 3.3 million retweets and about 1.9 million favorites, beating the pants off Obama's "Four more years" Tweet which held the previous record.  The overflow of action actually crashed Twitter for nearly an hour, which she proudly announced during the Oscars.



Since her appearance, there have been countless parody photos, including a Simpson's version that has also gained Twitter stardom.

In addition, Ellen ordered pizza on-air.  After asking for money, she ordered three pizzas — as if that was enough for all her guests, but then again, they're all on diets right?  She enlisted Brad Pitt to hand out slices, causing another trend of Tweets, posts, and various postings all over social media.


Conclusion: Ellen wins the Oscars all by herself.  There is no doubt in my mind that the ratings will reflect her popularity and she will be invited back next year — hopefully with a new set of ridiculous stunts.

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