Magic Bands serve as a room key for guests, park admission, a fast pass ticket, a link to all the photos you get taken and even operate as a credit card to charge food and other items to an account. The only aspect of this that's truly digital promotion is the photo link, but how cool is this system?
You never have to worry about your kid losing their ticket again — although five ice cream cones may be charged to the family credit card.
By signing in online, you can even customize these snazzy little bands. You have to sign in and order the band before your trip, but for families with younger kids or too many kids to count, it can be a blessing.
Thus far, the bands have met with good reactions and even praises from journalists.
The bands aren't free, but local papers reported they cost as little as $12.95. Let's be honest, if you're going to Disney, you know it isn't going to be cheap.
Disney is still modernizing and still magical. It will be interesting to watch how they continue to revolutionize their parks and promote themselves. I'm 21 and I'd still scream and run around that park for hours on end.
Keep it up Disney.


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